- 10ml
- 50ml
We're accepting a limited number of pre-orders. Shipments begin in summer 2025.
Each fragrance is one-of-a-kind and meticulously handcrafted by our perfumers in Los Angeles.
Stride
Hot rubber grips cold concrete as the city exhales after rain.
Leather and sweat mingle with traces of metal and gum.
Diesel fumes cut through morning air, sharp and vital.
The scent of momentum captured in a moment of perfect friction, like the split second between decision and action when everything hangs in perfect balance.
- 10ml
- 50ml
We're accepting a limited number of pre-orders. Shipments begin in summer 2025.
Each fragrance is one-of-a-kind and meticulously handcrafted by our perfumers in Los Angeles.
Inspiration
Families
Leather, Fresh Air & Watery Notes, Earthy
Top notes
- Ocean AirThe crisp, mineral quality of early morning air in a concrete jungle, when the city is just waking up and the atmosphere still holds a certain clarity before the day's pollution sets in.
- Pink PepperA bright, sparkling presence that captures the alertness of navigating city streets, delivering an immediate sense of being present and aware of your surroundings.
Heart notes
- SuedeThe worn-in comfort of red sneakers against skin, slightly sweaty but familiar, carrying the imprint of countless city blocks traversed.
- PetrichorThe mineral dampness of concrete after rain, releasing the accumulated scents of the city in a moment of refreshed clarity.
Base notes
- GasolineThe subtle industrial undertone that permeates urban environments, not overwhelming but persistent, reminding you of the city's mechanical heartbeat.
- MossThe unexpected greenness that survives between sidewalk cracks, resilient and determined, providing an earthy anchor to the composition.
- VeilA diffusive element that creates the sensation of movement through space, like the feeling of walking purposefully through city blocks with a destination in mind.
Evolution
The fragrance opens with a brisk, alert quality that captures the mindset of purposeful urban navigation. As it settles, it becomes more physical—the tactile sensation of shoes against pavement, the slight dampness of recent rain. The dry down reveals the deeper character of city life: industrial notes softened by unexpected moments of natural resilience, creating a scent that feels both determined and adaptable.
Application & styling
Perfect for days when you need to move with purpose through urban environments. Wear with structured black trousers and those signature red sneakers for a confident contrast, or pair with a minimal gray t-shirt and dark denim for weekend gallery hopping. Especially potent on cooler days when the scent clings closer to concrete and skin, creating a more intimate radius of experience. The fragrance works equally well in professional contexts where you need to project confidence without overwhelming, or during evening transitions when you're moving between different social spaces.
Cousins
Rubbery texture like Comme des Garçons 2 Man
Urban concrete notes like Le Labo Gaiac 10
Athletic tension like D.S. & Durga El Cosmico