10ml bottle
$79
  • 10ml
  • 50ml

We're accepting limited pre-orders. Shipments begin in late summer 2025. Every scent is meticulously crafted by our perfumers in Los Angeles.

Offline Mode

Inspiration

Impression

Cotton fibers warmed by body heat.

Clean laundry detergent lingering on black fabric.

The metallic tang of embroidery thread against skin.

Soft shadows in a quiet room with white walls.

This is the scent of voluntary disconnection, of choosing which parts of yourself to reveal to the digital landscape.

10ml bottle
$79
  • 10ml
  • 50ml

We're accepting limited pre-orders. Shipments begin in late summer 2025. Every scent is meticulously crafted by our perfumers in Los Angeles.

Families

White Musk, Woody, Herbaceous

Top notes

  • Bergamot
    Bright, citrusy with a subtle peppery edge. Like sunlight filtering through blinds onto white walls.
  • Black Pepper
    Sharp, dry spiciness with woody undertones. The slight friction of cotton cap against hair.

Heart notes

  • Cotton Candy
    Not sweet but airy and clean like fresh cotton fabric with a subtle warmth.
  • Violet Leaf
    Green, slightly metallic and watery with cucumber-like freshness. The coolness of indoor air against skin.
  • Hinoki
    Clean, cypress-like woodiness with a meditative quality. The intentional stillness of a private space.

Base notes

  • Suede
    Soft, tactile warmth with a slight dustiness. The underside of a well-worn cap brim.
  • Gentle Musk
    Clean skin-like warmth, slightly powdery and intimate. The scent of personal space maintained in public settings.
  • Ambrox
    Transparent, mineral-like with subtle warmth. The invisible boundary between digital presence and physical absence.

Evolution

The fragrance begins with a bright, alert clarity that gradually softens into a textile-focused heart, evoking the sensation of adjusting a cap to shield your eyes. As it settles, it becomes increasingly skin-like and intimate, creating a personal bubble that others can sense only when they come close—a controlled revelation similar to the measured disclosure suggested by the 'internet' embroidery.

Application & styling

Wear during moments of intentional disconnection—when working deeply on a project in a coffee shop with your phone on airplane mode, or during weekend morning walks when you're avoiding email. Pairs perfectly with minimal black basics: straight-leg black jeans, an oversized black t-shirt, and simple white sneakers. The scent adds a layer of thoughtful intention to an otherwise unassuming presence.

Cousins

  • Clean minimalism like Byredo Blanche
  • Textile warmth like Maison Margiela Replica Lazy Sunday Morning
  • Urban restraint like Le Labo Another 13